 Thailand based Pranda Jewelry introduces pure 24 karat gold jewellery in India
Published on August 05, 2008 by GomathiViewed 1064 times
Thailand based Pranda Jewelry Public Company (PCL), a world class manufacturing and distributing branded jewellery company has introduced 24 karat gold jewellery in India. Pranda will be the first jewellery company to bring 99.9% pure gold jewellery in the Indian market.
The company launched two of its globally renowned brands-
Prima Gold and Prima Art in South India. Prima Gold is an innovatively designed high-class 24 karat (99.9%) pure gold jewellery product line, consisting of masterpiece designs and textures. Prima Art is a premier 24 karat (99.9%) handcrafted gold sheet art work designed in devotional and lifestyle series for the Indian market.
Commenting on Pranda’s launch , Mr. Prida Tiasuwan, Chairman, Pranda Group, said, “Pranda is always on the lookout to expand across the continents. India being the biggest jewellery consuming market in the world, and also left untapped for 24 karat gold jewellery, was an obvious choice for the company to enter into”. He further added that Pranda India, would be the first company to distribute 24 karat (99.9%) gold jewellery in India. Currently, India has manufacturing facilities upto 22 karat (92%) gold jewellery only.
Understanding the psyche of the Indian consumer, the company has decided to enter the Indian market through Trusted Retail Jewellery (TRJ) network. Company has outlined exclusive brand availability modules in existing TRJ network. It has plans to have a pan India presence in three years and achieve sales of 50,000 pieces in Prima Art and sales of 300 Kg in Prima Gold per annum.
On the occasion of the launch, Mr.Vinod Tejwani, Managing Director, Pranda Jewelry, India, said, “India’s culture is to demand the best, and getting only 22 karat is satisfying for less. Currently the highest purity of gold accepted in India is 22 karat and we see that our 24 karat jewellery, too will be widely accepted. It is time for the Indian consumers to travel beyond 22 karat gold.”
Speaking about the branded jewellery scenario in India, Mr. Chanat Sorakraikitikul (Art), Brand Management, Director, Pranda Group, says ,“Now that there has been a transcending shift in the buying patterns of the Indian consumers, branded jewellery has gained acceptance and trust encouraging the traditional jewellers to go in for branding:” He further added, “The Indian consumers’ have identified trends and opportunities for branded jewellery and a desire for possession of 24 karat (99.9%) pure gold branded jewellery will accept Prima Gold for its aesthetic appeal and uniqueness”
The Group has a wide range of product portfolio for every segment of organized jewelry retail business and hence aims to be India’s largest range of 24 karat branded jewellery products in the next three years.
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